By Robert T. Kiyosaki
In 1983, the Harvard
Business School published “A
Perspective on
Entrepreneurship,” a paper that
defined the differences between
entrepreneurs and employees.
This paper, written by Professor
Howard H. Stevenson, is one of
the most articulate articles on
this particular subject that I
have read. While many
differences were examined, I
found two in particular to be
especially insightful.
The first difference between
entrepreneurs and employees is:
1. Employees are
resource-oriented. Entrepreneurs
are opportunity-oriented.
A person with an employee
mindset might say, “I would
start my own business but I
don’t have the money.” Or “I’d
love to invest in that piece of
real estate, but I don’t have
the down payment.” In both of
these examples the person
focuses on their resources–in
this case their lack of money,
rather than the opportunity.
In a similar situation, a person
with an entrepreneur’s mindset
might say, “Let’s start the
business and we can finance the
business from the cash flow.” Or
“Tie up the property and we’ll
find the money later.
“My poor dad was a man who saw
many opportunities, but failed
to act on them simply because he
was resource-oriented. Instead
of taking action, he often said,
“I wish I could do it, but I
can’t afford it.” Or “I would go
into business for myself, but I
need a steady job. I have a
mortgage and you kids to feed.
“My Rich Dad (my best friend’s
father, an entrepreneur who
taught me a lot about how the
rich think about money) was a
man who started with nothing,
but eventually became one of the
richest men in Hawaii. Today,
when you look at Waikiki Beach,
you see some of the biggest
hotels along the ocean on land
his family owns. He said, “If
you do not have resources, you
need to become resourceful.”
That is why he forbade his son
and me from saying the words “I
can’t afford it.” He said, “Poor
people say ‘I can’t afford it.’
That’s why they’re poor.”
Instead he insisted we
learn to say, “How can I
afford it?” He believed that
when we said, “I can’t afford
it” our minds were turned off
and went to sleep. When we asked
ourselves, “How can I afford
it?” our minds, our greatest
resource of all, were turned on
and put to work.

The second difference between
entrepreneurs and employees is:
2. Employees prefer to manage
via hierarchical structures.
Entrepreneurs manage via
networks, utilizing the
resources of other people and
organizations.
This means that employee-type
leaders would rather hire people
and bring their talent
“in-house.” Rather than have an
outside firm do their creative
work, an employee-type leader
would prefer to hire the talent
and have them under their
control. While there are
economic reasons for doing this,
the report stated that the
primary reason is control. This
is because employees gravitate
to a leadership style that is
more suited to a military
command-and-control type of
organization.
My poor dad was successful in
the hierarchical structure of
the government, eventually
rising to the top of the
educational system as
Superintendent of Education and
running for Lieutenant Governor
for the State of Hawaii. After
losing that race–and his
position as Superintendent of
Education–he tried his hand at
entrepreneurship. He purchased a
national ice cream franchise
that failed in less than a year.
Why? While the reasons were
many, one reason was his
leadership and management style.
When he said, “Jump”… no one
jumped.
Instead of the military’s
command-and-control leadership
style, my Rich Dad
used a more cooperative and
collaborative style of
leadership. He encouraged his
son and me to
learn to lead and manage
people who are not required to
follow our orders–people who did
not need to jump when they heard
the word “Jump.” Rather than
hire people and bring them
in-house, Rich Dad
networked with other people and
organizations, which tended to
reduce his costs and at the same
time increase his resources and
influence in the marketplace.
Today, The Rich Dad Company
follows my Rich Dad’s
advice. Instead of becoming a
stand-alone publishing house, we
choose to cooperate via a joint
venture agreement with The Time
Warner Book Group, as well as
licensed publishers around the
world who offer our books in 43
languages. In this way, we keep
our core staff small, yet we
utilize the thousands of
employees of publishers around
the world.
But leveraging the assets and
resources of partners is not
enough. It’s important to choose
the right partners–ones who are
aligned with your goals and
values. Choosing the right
partners can make the difference
between success and failure–as
I’ve learned the hard way.
As The Rich Dad
Company has grown, we have
worked with partners who have
opened doors to opportunities
that were much greater than what
we could have been able to
pursue on our own. In an
entrepreneurial spirit, we
formed alliances with major
media organizations and
international promotion firms
that leveraged the Rich Dad
brand with their worldwide
networks.
In doing so, we–as
entrepreneurs–stay small, yet
increase market share by
cooperating rather than
competing… by networking rather
than hiring employees and
bringing work “in-house.
“In 1989 the world changed.
That’s when the Berlin Wall came
down and the World Wide Web went
up. Instead of a world of walls,
we became a world of webs…
networks of people working
cooperatively rather than
competitively. It is a special
honor for me to be recognized by
Amazon.com, a pioneer in the
brave new world of the web,
founded by a great entrepreneur,
Jeff Bezos. We at The Rich Dad
Company join in celebrating
Amazon’s successes and salute
your leadership in this world of
webs rather than walls.
There are key, fundamental
differences between the mindset
of an employee and the mindset
of an entrepreneur. One of the
great things about this world of
webs is that the world is now
open for business to billions of
people who choose to think as
entrepreneurs–rather than
employees.




